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Hey, I’m Kristen.

I build lifecycle systems that don’t break - and write the kind of email people actually open. For the past five years, I’ve owned the full marketing stack for a high-volume digital brand: strategy, segmentation, automations, tagging, checkouts, UX, and QA. If it shipped, I built it. If it was messy, I made it scalable. If I didn’t write it or follow up on it, it probably didn’t happen.

I’m a strategist who executes, a copywriter who checks API logs, and the person quietly fixing broken webhooks before anyone notices. Also the one who remembers everyone's Chipotle order - and has DoorDash en route before you ask, because food.

When I’m not in the marketing trenches, I’m a proud mom of two and training for my third half marathon while trying to keep up with teen slang and group chats.